YES TV & RADIO STILL WORK!
This is why companies like Home Adviser, Trivago, and so many more still use it. The very first base of marketing any collision center utilizes is talk radio, then music radio and some TV if the budget allows.
No matter what any marketer tells you, the facts are that over 85% of adults get their news and sports through talk radio or TV. It’s a dedicated audience that we can’t ignore. The first step to marketing right is to know your audience. We know they are the demographic that’s driving the cars you want to service. For 21 years we’ve been using traditional media to reach this audience and we know they care about their car’s safety & value.
Would you rather have a $7,000 car in your shop or a $60,000 one? We know how to make that happen.
Our very first collision client grew from one location to 10 without a single DRP agreement. We used radio, cable, TV, and some broadcast to make it happen. The nuts and bolts is that you have to start marketing or you will lose ground to the competition!