Many years ago, we made the decision to remove ourselves from most DRP’s and take control of our business.
As a result, advertising became a key factor in our success or failure! It also became a burden and somewhat confusing. We would just go thru the motions, month to month, and place radio and TV ads where we thought best, or wherever our ad executive may have placed us! When we grew to three locations we just did not have the time to research what worked best and had to rely on radio & TV salespeople!
Then through a friend in the collision industry, I met Jeff. He was able to help me better understand the correct way to use all medias and to bring forth a powerful, yet understandable, message to the consumer. In addition, working together we discovered what our true message needed to be as a business and make our advertising our own. I highly recommend Jeff and everyone else at the COLLISION MARKETING GROUP. We now have them doing our social media & our review management. You can put your trust in them and work with someone that is involved in our industry and understands our needs!
President & Partner
Smith Brothers Collision Centers
Hattiesburg, Brookhaven, & McComb, Mississippi